Entrepreneur’s Guide to Effective Social Media Marketing


The World Wide Web is a virtually limitless resource. You can find almost anything on the internet — if you know where to look. An estimated 82.6% of internet users utilize search engines, but few people know how they actually work. Incorporating the internet into your marketing strategy is a great way to increase sales — after all, any reputable business these days has some sort of online presence. Here are some online marketing techniques and social media tips to strengthen your company’s existence in the online world.

First, if you don’t have one already, create a Facebook page for your business. Recent reports state that there are roughly 1.86 billion active users on Facebook, and about 47% of Americans claim that Facebook has had a more significant influence on their purchases than any other social media network. This isn’t surprising considering how Facebook has revamped their business pages to look more professional and have added a plethora of new features that benefit business promotion. For example, users can leave reviews, ask questions, and interact with other users about your business on your Facebook page. Users can send direct messages to companies as well. Furthermore, companies have the ability to respond to posts and comments regarding their business. This increases customer/business interaction and is sure to boost customer satisfaction.

If you’re really looking to make your business known, you can even buy ad space on Facebook that’s extremely affordable, and Facebook uses a complex algorithm to automatically put it on the newsfeeds of people it thinks will be the most interested.

While on the topic of social media, blogging is a major trend when it comes to marketing strategy. If you don’t feel as though you can produce content consistently enough to keep up with your own blog, find a few blogs that center around the same idea as your business. Come up with some relevant topics and write some sample articles. Contact the blog’s creator and they’ll more than likely be happy to run your articles. It’s free content for them and free advertising for you.

If you’re trying to appeal to a younger market, consider creating a YouTube channel. With 800 million unique visitors a month, YouTube can be an incredible platform for you to share ideas regarding your products and services with the world. Of course, this works best if you have other social media accounts to share the videos on. Facebook is a great platform for sharing videos on YouTube. In fact, most YouTube videos that go ‘viral’ got so much popularity by being shared and spread on Facebook so many times. It’s also important to have a clear underlying message or call to action at the end, such as ‘subscribe to our channel’ or ‘visit our website’.

It’s no secret that marketing strategy has evolved over recent years. The days of print advertising are quickly becoming obsolete, and social media marketing is taking its place. For more marketing ideas, get in touch with marketing firms and marketing agencies that specialize in your area of interest.