Different Types of Marketing Services: Using the Internet to Your Advantage


The types of marketing services for the Internet vary in content and strategy but they all share at least one thing in common: they are using the largest forum in the world. The power and reach of the Internet cannot be overstated. Social media sites alone garner unbelievable amounts of traffic and users. Twenty-three percent of Facebook users check their accounts at least five times a day. About half of American Facebook users claim that Facebook influences their purchasing decisions more than any other kind of social media site.

Even outside of the social network, online marketing pays off. Nearly 70% of content marketers claim that blogging has increased awareness of their brands. Furthermore, about four-fifths of all Internet users use search engine sites such as Google, Bing, and Yahoo! It is pretty clear that by targeting Internet users (especially on social media sites and search engines), advertisers can reach an audience never thought possible before the advent of the Internet.

Advanced computer services can help businesses in need of digital marketing. By hiring computer support who can offer help with social media marketing, businesses can dramatically increase the attention they receive. Moreover, they can steer businesses in the right direction by choosing the right kind of Internet marketing. Although it is possible to make money with pay per click advertising, recent figures show that pay per click advertising, a traditional staple of Internet marketing, is not nearly as effective as it once was. About three-quarters of search engine users ignore pay per click advertising. Other types of marketing services such as search engine optimization (SEO) are proving to be more effective in reaching more people and, perhaps more importantly, the right kind of people. That is, consumers who are looking for a specific product or service. Therein lays the ultimate advantage of Internet marketing and project management IT services such as Avaya and unified communications. The Avaya IP office alone can provide services that other IT and marketing companies are hard to beat.

Avaya, in particular, specializes in business communications and networking services. If you would like to set up a telephone service, for example, Avaya can build a telephone system that is just right for your business. It can also handle services such as email, texting, instant messaging, and video conferencing. It can also handle networking systems such as local networks and access control.

What do you think about these types of marketing services? Do you know anything about Avaya or IT support Summerville? Feel free to leave a comment or note at the bottom.