Digital Marketing Deep Dive Part I: Search Engine Optimization

June 30th, 2017

For many small business owners, Search Engine Optimization and Pay Per Click campaigns are just two nebulous online marketing services offered by a digital marketing company. But these two tools can each play a unique part in the success of your business in our brave new online world.

Digital Marketing Deep Dive Part II: Pay Per Click

June 28th, 2017

Digital marketing is a complicated venture, requiring a many-pronged assault in order to cut through the constant clutter and noise of the internet.

In the first half of this two-part series, we took a deep dive into the world of SEO: what it is, what it's advantages and disadvantages are.

4 Digital Marketing Terms Every Business Owner Should Know

June 26th, 2017

One of the most important components of any company's success is marketing. While word of mouth has always been the surest and best way to leave a lasting impression, it is also important to keep your company in the mind of consumers.

Not long ago, the best way for businesses to advertise was with printed ads in newspapers and spots on TV and radio.

3 Ways Better IT Can Improve Your Digital Marketing

June 22nd, 2017

Twenty years ago, marketing was about print, radio, TV ads. Since the advent of the internet, the landscape has changed dramatically: blogs and SEO are among the top marketing tools. Today, almost all marketers, at least 93%, use social media for marketing.

Online Traffic for Small Firms: Using Social Media Correctly

May 30th, 2017

Keeping your small marketing firm afloat in a world of big business is easier than you would think. The use of social media is advancing the possibilities of digital marketing and is helping local businesses get a leg up in the industry. To increase your online traffic utilizing social media, consider these tips.

Starting a Remote Work Program? IT Consultants Can Help

May 11th, 2017

The business world is changing. More companies are turning to remote workers for a variety of different roles. The advantages are clear, working remotely allows your employees more flexibility and can help increase their job satisfaction, which will in turn make them more efficient employees.

5 Common IT Mistakes To Avoid

May 1st, 2017

The average business is evolving to accommodate online communication, remote employees, and rapidly advancing technology. With this in mind, it is important that the average IT department is evolving as well. When analyzing your IT strategy, make sure that you are not making any of the following mistakes.

Need Computer Support? Let IT Wizards Take Care of It For You

April 21st, 2017

Every office these days is mostly run with the help of technology like computers, phones, tablets, the cloud, and other digital storage. However, this doesn't mean that everyone in the office is as tech-savvy as one hopes. And even for the co-worker in the office who's always on top of the new trends, there are some problems that only IT services can assist with.

Debunking 3 Common Myths About IT Compliance

April 19th, 2017

When it comes to IT compliance, many times, it's not as easy as one might think. Compliance mandates such as PCI, HIPAA and FISMA require businesses to protect, track and control access to sensitive information. Despite all that we know about IT services, there are still a surprising number of misconceptions being spread.