Biggest crisis management mistakes to avoid
Every business, at some point, has had to confront, solve, and recover from a crisis. Events such as natural disasters, unpredictable system failures, or cybersecurity breaches can have significant effects on a company’s operations and public image, and even causes expenses to balloon. To protect your business from potentially detrimental effects, you and your team should know how to properly address crisis situations to minimize the damages incurred by such.
Unfortunately, not everyone is equipped to manage crises effectively. Some people may be unable to handle certain situations or may even exacerbate the problem. Keeping business operations going despite a disaster means avoiding such circumstances as well as refraining from making the following mistakes in crisis management.
Failing to prepare properly
It’s surprising how even large businesses fail to implement basic measures to safeguard their organization and its data. In the second week of January, a UK electronics and telecommunications retailer was ordered to pay a fine of $650,000 for a data breach wherein attackers accessed the private profile information of over 14 million clients. The breach was ultimately found to have been caused by basic neglect of security software and failure to prepare for potential threats.
In dealing with threats such as data breaches, having an action plan in place to organize a company’s response to unexpected crises is one of the best ways to ensure prompt and effective resolution of the problem.
Ignoring or denying the situation
Ignoring a problem or denying it outright is a surefire way to lose more money and time as well as wreck your brand’s image. A single negative review or experience can easily go viral on social media, severely damaging customer confidence in your business. This type of exposure can also direct attention from law enforcement and media outlets to your company, entangling your business in a series of lawsuits and negative publicity. This is a much more difficult situation to be in than if you simply release an honest statement acknowledging the situation and promising to resolve any error on your part.
Skirting protocol in an attempt to solve problems faster may seem a viable option in responding to a crisis, but this often comes with its own problems that could snowball into even more complications. During a crisis, it’s critical that you balance your response plan’s speed and structure as well as maintain proper information dissemination and communication among your employees. Even if a situation requires an improvised solution, everyone involved should be kept in the loop so team coherence isn’t compromised. Ignoring crisis management procedures and looking for shortcuts can lead to communication failure, preventing your employees from performing their roles correctly and even slowing down recovery.
Attempting a solution without help
Responding to a crisis alone and underprepared can result in an unsuccessful resolution and even cost your business a fortune. Your chances of success greatly increase with the help of specialists who have solved similar problems in the past. Having their expertise and experience at your disposal allows your business to recover much faster from a crisis and helps safeguard it from future threats.
To protect your business and valuable information from theft and other security threats, work with a managed IT services provider (MSP) like Integrated Technology Services (ITS). Our experts can help you develop and implement your own crisis management plan. See what else ITS can do for your business here, or give our 24/7 help desk a call at 843-507-5288.
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