Attention Charleston: How To Lower Your Marketing Costs in 2 Simple Steps

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Are you an entrepreneur, nonprofit, small or new business in the Charleston area? Then we know how important it is for you to keep down your marketing costs. Businesses of all sizes face more pressures and costs than ever in 2016, whether you’re a large company with 1,000 employees or a new startup on the rise.

And in an age when consumers make 100 billion searches online every month, businesses also need to develop marketing strategies in the online world as well. That means that in addition to print, TV, social media and radio advertising, many businesses are now opting for Pay Per Click online ads as well. But since search engines are the number one driver of traffic to content-based sites, and since fully 75% of users never click past the first page of Google search results, most companies require a search engine optimization (SEO) marketing strategy as well.

If all of this sounds like too much for any new business to handle, then you aren’t wrong. So how can businesses cut marketing costs in 2016? Most Charleston marketing firms are looking for ways to get their clients to increase their marketing budget, not the other way around.

Fortunately, the best marketing firms Charleston has to offer understand that for businesses to thrive, they need to find ways to decrease marketing costs, not the other way around.

So how can you cut your new company’s marketing costs without sacrificing the effectiveness of your marketing, branding, and advertising strategies? It’s not as impossible as it sounds…

Step 1: Outsource Marketing To the Best Marketing Firms Charleston SC Has To Offer…
Rather than developing an in-house team of marketing experts, more and more companies are instead outsourcing their marketing to outside specialists. This is a particularly popular approach when it comes to digital marketing.

For services like local SEO and PPC campaigns, outsourcing marketing can be a highly effective way to decrease marketing costs in 2016. Not only will you free up your own time, but you can save the money it would cost to hire your own branding experts.

Step 2: Consolidate Your Vendors…
There’s no shortage of Charleston marketing firms that will be happy to devour your ad budget month after month. However, you can save money by outsourcing to a firm that also provides full service managed IT services.

In 2016, it no longer makes sense to find multiple vendors for web design, managed IT support services, and various types of marketing services like SEO and PPC. Instead, find a local company where you can outsource all of your digital needs under one roof.

Once you do, you can spend the time and money you save making sure your business keeps growing, and growing, and growing.