4 Digital Marketing Terms Every Business Owner Should Know


One of the most important components of any company’s success is marketing. While word of mouth has always been the surest and best way to leave a lasting impression, it is also important to keep your company in the mind of consumers.

Not long ago, the best way for businesses to advertise was with printed ads in newspapers and spots on TV and radio. But as the internet becomes more and more prominent in American culture, digital marketing has become the number one way to interact with consumers.

In order to make sure your business is doing everything it can to reach the widest number of customers, we will be diving deep into several aspects of digital marketing over the next several posts, but first we wanted to give you some basic definitions of the main tools for digital marketing: Web design, Search Engine Optimization (SEO), Pay Par Click, and social media marketing.

  1. Web Design
    Your website is your ambassador to the digital world; it is the combination of a central office and a flagship store all in one. When designing your website there are a number of individual factors that make your website more successful on search engines, such as better meta descriptions and alt tags.

    When thinking of web design, the most important aspects to focus on are usability (on a desktop, tablet, and mobile device), strong and prominent branding, and a consistent style. Humans are pattern seeking creatures, so if each of your pages is radically different, it will be unnerving.

  2. SEO
    Search Engine Optimization is one of the most important and poorly understood tools in the digital marketer’s tool belt. That is because 75% of people using search engines do not look further than the first page of search results, and yet 93% of internet interactions begin on a google search.
  3. PPC
    Pay per click plans are the fastest way to get your company in front of clients. Essentially, you are paying for a search result to appear at the very top of the Google page in hopes that someone might click it. As the name implies, you pay for each click on your ad, so it is important that you are making sales from those clicks.
  4. Social Media Marketing
    Today, it is no longer enough to be selling goods to your consumers, you should also be interacting with them. You should approach social media marketing in a holistic way: offer constant blog content, respond when you are tweeted at, and really listen to what people are saying about your business.

The world of online marketing is constantly expanding and growing. Working with digital marketing firms can help you make the best of your online presence.