3 Ways Better IT Can Improve Your Digital Marketing


Twenty years ago, marketing was about print, radio, TV ads. Since the advent of the internet, the landscape has changed dramatically: blogs and SEO are among the top marketing tools. Today, almost all marketers, at least 93%, use social media for marketing.

While there is an abundance of information on the internet about the varying methods of online marketing, surprisingly little is out there to help you understand how you manage it as a busy business owner. And, unfortunately, that means many people view information technology and online marketing as two totally separate fields. In reality, IT plays an important role in the way you organize and execute your marketing services. For instance, if your website is slow and unresponsive, no search engine marketing campaign is going to deliver results.

If your business is struggling to balance online marketing and information technology, here are some of the best IT management tips to help you keep on track.

  1. Customer Relationship Management System: No matter what business you are in, it is important that you manage your customer data well. Having a strong CRM will help you store your information so that you can see trends more quickly and make course corrections as needed. This will allow you to make sure you are reaching your targets and ensuring your clients’ happiness.
  2. Cloud-Based Communication: Whether you realize it or not, your business likely relies on cloud-based communication already — every email system is now cloud-based. However, IT consultants will be able to build a web of technologies designed to ensure ease of communication across platforms, time zones, and even continents. Popular services include video conferencing, screen sharing services, and instant messaging. This will allow you to enhance collaboration and better respond to customer concerns. Not only will your company be able share important information more quickly, but you will also be able to forge a more personal connection with clients even at remote distances. A well-established communication infrastructure can make or breaks for your firm.
  3. Computer Services: Even if your firm employs a team of SEO experts, that doesn’t mean they are computer experts. In days gone by, most large companies had an in-house IT team. However, today most businesses have outsourced their IT department to local managed IT support services. Considering how fast technology is evolving, it’s often too expensive to keep IT consultants on your payroll. Yet in order for your marketing services to fire on all cylinders, you need to make sure you have the fastest servers and the best-designed network to allow your team to work at their full potential. To do so, you’ll need reliable computer and IT services at your disposal.

Technology has completely changed the business and marketing landscape. By working with managed IT services, you can keep your digital marketing efforts on track. Because without a reliable IT infrastructure, your business will quickly come grinding to a halt.

If you have questions about managed IT services in the Charleston, SC area, contact ITS cares today.