3 Types of Visual Content That Can Boost Your Online Marketing Strategy


Professional online marketing agencies know that effective content marketing can lead to an estimated 2,000% increase in blog traffic. Well-written content is essential to attracting visitors and improving search engine optimization, but good content isn’t limited to text. Certain kinds of images can be extremely valuable as visual content, providing visual cues that compliment your information and overall message. Here are a few different types of visual media that can improve your online marketing strategy.

  1. Infographics
    An infographic takes your textual content and consolidates it into one compact, easily viewable and understandable format for any viewer. It effectively illustrates the information so that complex concepts and statistical data become less intimidating. Not only are infographics easier to understand, they are also liked and shared on social media three times more than any other type of online content. Studies show that the use of infographics in content marketing can increase profits by as much as 12%.
  2. Eye-catching photographs
    High-quality photos help with brand recognition and make a business more relatable to the public. They can also be used to show off your products and services, helping potential customers visualize your purpose and value in their lives. In fact, 90% of consumers say that images are influential to their purchasing decisions. Research shows that the use of relevant images can generate up to 94% more views on your web page than if you were to have only text.
  3. Videos
    The use of video takes visual content to a whole other level, particularly if it includes audio as well. In a recent survey, experts predicted that by 2017, 74% of all Internet traffic will be driven by video. That is partially because 64% of shoppers report being more motivated to buy a product after viewing a video about it. Video content ultimately leads to a stronger emotional connection, higher customer retention, greater engagement, and better search engine optimization.

When it comes down to it, visual content is just more stimulating than text. Scientists have proven that the brain processes images 60,000 times faster than written words. Consequently, adding the right amount of visual content can draw more attention to your blog or website. For more information about optimizing your online presence, consult the experts from digital marketing firms in Charleston.