In an increasingly technical world, marketing is much more digital than it's ever been. In fact, 39% of all retail customers come from inquiries to search engines. Though you can't do too much to determine what potential customers search for, your business can certainly play a role in what they find. This is where Search Engine Optimization (SEO) comes in. SEO uses content marketing and other strategies geared toward getting Google to pay attention to your website. Here are some of the main online marketing techniques that SEO services employ.
- Keyword Research
SEO starts here. Keyword research is the process of finding the words the possible customers are most likely to type when searching for a service or product you provide. Some keywords are harder to rank on than others, and research will reveal which search terms will have the best shot of returning high keyword rankings.
- Link Building
When another website, especially a well known one, links to a page on your website, that tells Google that your site must be pretty important. Google's algorithm will then give preference to your site for the keyword you want to rank on. The more high quality links your page gets, the more visible it becomes on Google's results page.
- Content Marketing
None of this is possible without content. In order to get links, you need to create something worth linking to. One of the main SEO services is content creation. Blog posts short and long, posted frequently, are a great way to generate traffic and improve rankings.
- Content Posting
One of the more technical SEO services available is content posting. Professional SEO gurus will go to your website and post the content to your blog so you don't need to learn how to do it.
- Onsite SEO
While most optimizing happens off-site, having a landing page that is rich with well-written keywords is critical for establishing a strongly recognizable webpage. This is why SEO services almost always include landing page copywriting as part of their package.
In this new and relentless online marketing world, you cannot afford to miss out on the sheer volume of leads SEO can bring your company. Fortunately, you don't need to be the most technically literate to have top-notch SEO services for your company. So get started today, and soon you will see the power of Search Engine Optimization.